A kick-off workshop serves to bring everything up to alignment, before the actual work begins. Which strategy needs to be defined depends somewhat on whether it's UX Discovery, UX Design, UI Design, Brand Design, or Webdevelopment. Generally,the following points should be covered and agreed upon:

• 01.1 Consultation: Strategy Focus Workshop
• 02.1 Discovery Problem Definition (User, Use Case, Tech, PM, CEO..)?
• 02.2 Discovery Business Audit (Vision, Goal, Market, Problems)?
• 03.1 Success Criteria Statement (KPI's and ROI)?
• 03.2 What resources are available (Budget, Design, Tech Stack..)?
• 03.4 Workflow Setup Project Roadmap (-3-6-12 month Milestones)?
• 03.5 Project Collaboration, Weekly Review, Scope Definition? Deliverables?

The purpose of a UX strategy is to create a clear, long-term plan that aligns user experience design with the overall business goals and user needs. Instead of just solving design problems on a case-by-case basis, a UX strategy ensures that every design decision contributes to a coherent vision.

• 01. UX Web and Mobile Audit + Discovery Screen Overview
• 02. Value Proposition and Problem Framing Statement & Assumptions
• 03. UX Competetitive Audit 5x
• 04. User Personas and there JTBD
• 05. Storyboard Analysis + Customer Journey Map
• 07. Content Audit + Strategy: Service Information Architecture
• 08. Concept Development + Wireframes
• 10. + Prototyping (Specific Cases)
• 11. + UX Writing + Microcopy

UI Web Design is the practice of creating visually appealing, functional, and user-friendly interfaces for websites. It focuses on how users interact with digital products, combining aesthetics with usability. A good UI design ensures clarity, consistency, and accessibility, guiding visitors smoothly through a site while reflecting the brand’s identity. Key elements include layout, typography, color schemes, navigation, and interactive components — all working together to deliver an intuitive and engaging online experience.

• 01. Startpage Layout Desktop/Mobile
• 02. Responsive Webdesign (10 -15 Screens)
• 03. Interface Design (Dashboard, SaaS)
• 04. App Design (Android, iOS)
• 05. Landing Page Design
• 06. Design System Integration
• 07. Design Support on a Ticket Basis

Your Vision, Built for the Web - Modern, responsive, and future-proof websites tailored to your business. I craft experiences that attract, engage, and convert. From idea to pixel-perfect launch — we build lean, stunning, and scalable web experiences

• 01. Website Hosting SSL Security
• 02. Domain, Email Set up, Transfer
• 03. Basic SEO Meta Tags
• 04. Code Responsive Development ( starts at 5 Pages - Service, About, Contact, Imprint)
• 05. add. Feature Implementation (Login, Register, Newsletter, Booking..)
• 06. Code Refactoring (Component Structure)
• 07. Pick a Template: Squarespace, Webflow Setup
• 08. Debugg + Maintainance Contract

Product testing is crucial because it ensures that a product is usable, functional, and meets user needs before it reaches the market. Skipping or skimping on testing can lead to frustrated users, lost revenue, or brand damage. Here’s a detailed breakdown of why it’s important.

• 01. Evaluates Product-Market Fit (Brand Positioning, A/B testing)
• 02. Identifies Usability Issues (Task Success, Churn on Click Flows)
• 03. Validates Product Functionality (Ease of Use, Satisfaction Rate)
• 04. Reduces Risk, Provides objective evidence. (UX Heuristics)
• 05. Supports Informed Decision-Making (for Backlog Tickets)
• 06. Enhances Product Quality (Time on Task, Tree Testing, Card Sorting etc)
• 07. Quantitative Analytic Insights

Let's create a visual story your users fall in love with! My goal is to create a competent and unmistakable presence for your brand and business, to advertise it and to optimize or expand the company image. Whether strategic advice or management of the entire re-design appearance - together we will find untapped potential and individual solutions. We find out where and how you can position your brand and your products in a meaningful way and how you can market them authentically.

• 01. Audit Discovery Research: brand purpose, vision, missions
• 02. Brand Strategy Canvas: Brand Story, Services
• 03. Define positioning: values, audience, and personality.
• 04. Logo Design, Schriftstil, Farben, Bildwelten
• 05. 3x Moodboard Story Variations
• 06. Design Style Guide und Tone of voice
• 07. + Branding Essentials (Website, Print, Flyer..etc)

Review and feedback surveys are essential tools for any organization, business, or service provider. They help gather insights directly from customers, clients, or employees about their experiences, needs, and expectations.

• 01. Improve Services and Products - gather Analytical data
• 02. Enhance Customer Satisfaction - through User Test feedback
• 03. Identify Problems Early - inviting stakeholders outside of your working team.
• 04. Measure Performance - inviting stakeholders outside of your working team.
• 05. Support Decision-Making - inviting stakeholders outside of your working team.