UX Audit
Interface Analysis

I analyse the structure of your existing webpage focusing on the contextual informations, usability and accessebility. I will have a clear look at potentially deep underlying flaws in your customer journey and provide you a step by step plan for opportunitys for improvement of conversion and engagement metrics. A better website experience improves the conversion rate by 35% I'll show you how to get there: with a detailed user experience analysis & specific improvement steps.

In depth analsysis are extendable about: Value, Risk, Priority/Status and new Concept Exploration

Defining
User Personas

A very important step of any UX design process should be, to get to know exactly who we’re designing for. Putting the user at the center of the design process is the only way to design successfully for them. By understanding the goals, needs and wants of the users we will be able to effectively empathize with them and in turn, design effectively for them. One of the best ways to do this is to create personas that serve as a fictional representation of your users.

AI helps us to speed up the process generating synthetic personas, as first starting point of evaluation.

User Journey Map

The next step is to define exactly what our users are trying to achieve based on our research and insights. We map the journey our users want to take and highlight any potential barriers along the way. We define as many scenarios as possible and consider the implications on the goals of the product or service Journey maps are best for scenarios that describe a sequence of events, such as search or purchasing behavior, sign-up funnels, different entry points are considered. Its about gathering all action steps. At the heart of a journey map's narrative is what the user is doing, thinking, and feeling during the journey.

What are Users Core Actions?
Can Users complete the Core Action ?
Do Users reach the value Moment ?

Use Case
Definition

A use case is a written description of how users will perform tasks on your website or digital software product. It outlines, from a user's point of view, a system's behavior as it responds to a request. Each use case is represented as a sequence of simple steps, beginning with a user's goal and ending when that goal is fulfilled.

Its important to specify Task for user Test: Time on Task, Completion Rate, Churn, Friction Points, Knowledge Checks..etc

Information Architecture

Understanding the functionality of the site and the interactions a user needs to take to reach specific informations, to sign up for your service or to complete specific task - we need to get an understanding of a complete inventory of the content. The content is a key element in the webdesign process. Every written word and displayed image is important in how we perceive informations to complete task. Tree Sorting and Card Sorting will help us to cluster informations.

Concept Development

After Understanding the functionality of the site and the interactions we can start with the concept phase. In this phase we are not going into visual details. We create wireframes which help us to get a better understanding of the design components we need. The Finedesign will follow based on your brand styleguide.

With proper Brand Guidelines we can design the UI interface design components and Desgign System.

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Test your MVP
Prototype

Prototyping is the most effective way to give life to what we’ve designed before. With prototyping we can get a better understanding about an early concept of a product or website and the userflow and micro interactions. This process will highlight any potential hurdles or unexpected user behavior that we may have overlooked. This approach is useful to test the user experience before the development of the product.

It helps to understand Friction, Churn etc
(Active Users > Lost Users, who early drop off).

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