do we click + + + ~
book a mini audit 650€

Not sure if your brand or landing page website is making the impact it should? Get quick, actionable insights without committing to a full rebrand or redesign. Get a taste what I look at and would recommend to a new brand -refresh. I will analyse the brand and startpage, and give feedback WHAT I understand- is your offer, and for WHOM.

I extract all visuall assets to create a slide Deck with 7x Visual improvements, I send you as FIGMA Link, we can have a 30min call afterwards and you can decide if you want to build up on that Service to buy the full set 2.280€ for grafik marketing assets or a full website design execution.

[] Book a Mini Audit 650€

MINI AUDIT- Framework
  • 01. My Project Workflow and Strategy (Figma Intro)
  • 02. 4D Method Framework (Define, Differentiate, Delivered, Develop=Growth)
  • 03. 4C Method Framework (Company, Customers, 'Competitors', Context)
  • 04. OKR Roadmap? identify strengths to amplify and opportunities for growth or repositioning
  • 05. First Impression Test, SEQ, Keywords

The 4D Framework is a strategic brand analysis and development model that structures how a brand is defined, differentiated, delivered (brand promise), and sustained. It is particularly effective for diagnosing brand performance and guiding brand transformation.We assess how consistently and effectively the brand promise is executed, creating an overview about its Messaging/Impact.

The 4C Framework is a customer-centric model for analyzing a brand’s strategic position. It reframes its market positioning around how value is perceived and delivered from the customer’s point of view. We diagnose brand misalignment between promise and perception and Identify gaps between customer needs and competitive offerings

Brand Story - for whom and what?
  • 01. Golden Circle Analysis
  • 02. who - Brand Name, Subbrands
  • 03. whom - Target Group (Does the brand solve a meaningful problem?)
  • 04. what - Purpose, Mission, Vision, Offer, Service
  • 05. heritage - Reasons to Believe the promise?
  • 06. messaging - Time to Value, Payoff Message

Brand insight: Is the brand credible, distinctive, and operationally capable of delivering what it claims?

+ read more

Brand CI - Logo,Colours,Font
  • 01. Logo - Perception, Meaning..
  • 02. Colours - Perception, Meaning (Emotional Benefits)
  • 03. Motto, Claim, Inspitational Slogan
  • 04. Tone of Voice - Evaluative Design Archetype
  • 05. Visual Style - Key Word Test Assumptions
  • 06. UX Usability - Trait Offs, Consistency
  • 07. QA

Brand insight: Reveal strategic repositioning opportunities for innovation

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UI/UX - WEB- DESIGN - Header Startpage

  • 01. Header - Key Visual and Messaging
  • 02. Below the fold - Services, Offer
  • 03. if requested: Interface Design Check (Dashboard, SaaS)
  • 04. Task Flow, Main Use Cases - CTA
  • 05. Design Principles
  • 06. Writing Test Assumptions
  • 07. Catching Baseline Usability Problems

Brand insight: Reveal strategic opportunities for repositioning or innovation

+ read more

Brand Products - * add Service

  • 01. Product Name, Services, Offers - Product Target
  • 02. Product Target - Targets Problems? Pain, Gains
  • 03. Brand Check - Does Service Clash with Brand and promises ?
  • 04. Problems and Solutions - List Actions
  • 05. Opportunities - new Features, new Writing, new Audience
  • 06. Writing Test Assumptions
  • 07. Catching Baseline Problems (for Design Sprint Workshop)

Brand insight: Reveal strategic opportunities for repositioning or innovation

+ read more

Touchpoints - * add Service

  • 01. Touchpoint of Analysis - Brand
  • 02. Touchpoint of Analysis - Landingpage Website
  • 03. Touchpoint of Analysis - Saas Dashbaord
  • 04. Touchpoint of Analysis - App
  • 05. Touchpoint of Analysis - Social Channel, Newsltetter etc
  • 06. Touchpoint of Analysis - Taregt User, Benefits, CTA, Goal
  • 07. Touchpoint of Analysis - Service Blueprint and Post Action

Brand insight: Reveal strategic opportunities for repositioning or innovation

+ read more

Outcomes - key takeaways
  • 01. Clarifies what the brand stands for and why it exists.
  • 02. Establishes Key Words and destinctive Values
  • 03. Assesses how consistently and effectively the brand promise is executed.
  • 04. Align leadership around a shared brand logic
  • 04. What actions could be executed to achieve improvements?
  • 05. Why should customers choose this brand over any other?
  • 07. What is the brand’s fundamental reason for being, and is it clearly articulated?
  • 08. How will the brand remain relevant, valuable, and competitive over time?

Some references
of past projects, you can get a first impression about the deliverables:

[] Mini Audit KREGTECH

Full Brand CI Design
for a Re-Brand Roll Out
buy 2.280€, + + + ~

  • [01] fill out the questionaire, send request
  • [02] wait for my proposal document
  • [03] sign proposal and pre-pay €€€
  • [04] kickoff, define roles, workflow
  • [05] audit existing brand, business, website
  • [06] provide insights and suggestions
  • [07] review, prioritise, proceed
[01-YOUR DETAILS - ]

Lets figure out your individual Business Needs and project Goals.
> read more about my offers.

Whatever content you want to show a greater public: I know how to present it,  showcase it and communicate it to the people you aim to reach. 

What's your Budget Range:
What are your main goals?
Workflow

Do you have your own Workflow or do you want me to integrate the Discovery Sprint Workflow in your Projekt Management Software?

Workflow Set up

Please upload your Brand Styleguide, Font Files, Text, Images and relevant Web Analytic Informations. You also can provide your MVP Requirement Sheet or other Project Documents.

With your submit, you agree on the following Data Policy:

Whatever road you choose, I always deliver outcomes to accelerate your Business!

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